For many of you, there’s a good feeling in choosing a familiar brand. But before you consider buying a new TV it’s worth divulging an open industry secret: even if a TV carries a brand name you recognise, that model might have a very remote relationship – legally and geographically — to the company that built the brand and its reputation over many years.
Branding makes all the difference. A professional appearance and carefully strategised branding will help the company build trust with consumers and potential ones. Relatedly, it is also vital for increasing value when trying to generate future revenue, and a strongly established brand can increase a business’ value – think of the simple black cotton T-shirt: one in a supermarket for £5, the other with the same or similar materials for £55, their difference largely because of a logo. Logos confer status and a lifestyle upon their users. The logo is one of the most important aspects of branding – important for those seeking an appealing investment opportunity because of its nicely warmed seat in the marketplace. Continue reading “Why your TV’s brand is sometimes misleading”